Bromley was the Hispanic agency of record for Burger King during the height of the brand’s resurgence in the mid-2000s. Here are some of the Spanish-language TV spots I wrote briefs for, and worked on, from that era along with the strategies that correspond to each.
Agency: Bromley Communications | Account Planner: Henry Louis Gomez
Title: Destino | Creative Director: Eduardo Bono
Strategy: Don’t misspend that hard-earned dollar, buy a Spicy Chicken Sandwich for a buck, part of BK’s value menu.
Agency: Bromley Communications | Account Planner: Henry Louis Gomez
Title: Junior | Creative Director: Eduardo Bono
Strategy: Don’t misspend that hard-earned dollar, buy the iconic Whopper Jr. for a buck, only on BK’s value menu.
Agency: Bromley Communications | Account Planner: Henry Louis Gomez
Title: Special | Creative Director: Jorge Murillo
Strategy: The Loaded Steakhouse Burger is a special burger for special people.