This is the story of an award-winning ad man. Me. I’m a strategic thinker and agency leader who can write proposals and present with the best of them. I take a creative approach to solving marketing problems and love teaching.
I have experience with several Fortune 500 brands, including an improbable quadfecta in fast food. Ask people who have worked with me and they’ll tell you I’ve fostered a spirit of trust and collaboration that led to a marked improvement of creative output and business results. They’ll also say I come up with great marketing strategies and know how to ingratiate myself with key client personnel. I’ve put together research projects of varying sizes and I’m pretty damned good at mining syndicated studies for unique strategy-building insights, but my favorite thing is working with creatives to come up with kick-ass ideas.
A Work of Nonfiction, in Reverse Order, as is Customary
Zubi | Coral Gables, FL | 04/18 – Present
Vice President, Strategic Planning
Zubi is a WPP agency specializing in segment and multicultural advertising and home to a team of Fearless Champions. I’m proud to lead the agency’s research, strategy, analytics and experiential marketing practices for our clients, including the Ford Motor Company, J.P. Morgan Chase and Grupo Rodilla, for which I wrote the account-winning strategy. I also put together the agency’s new brand repositioning plan and sold it through to the highest levels at WPP.
MARCA | Miami, FL | 04/14 – 03/18
Senior Director of Strategic Planning
MARCA is an Eastport Holdings agency. I oversaw all strategy for the agency’s clients, including Subway, DishLATINO, Dish Puerto Rico, Payless, Sobieski Vodka, NASCAR, Lyft and Chokis/Toddy (Pepsico), for which I wrote the account-winning strategy.
Alma | Miami, FL | 11/08 – 04/14
Director of Strategic Insights
Alma is an Omnicom agency in the DDB network. I led strategy on McDonald’s there for for five great years, getting the agency’s creative work back on track strategically to better deliver on insights and improve a client relationship that wasn’t in good shape when I got there. Named specifically in McDonald’s agency report cards as a reason for overall improvement in the creative batting average and the relationship, I developed rapport with client marketing leads, research leads, and owner/operators while winning several awards, yippee! I also wrote and presented strategies that won two Diageo whisky accounts: Johnnie Walker and Buchanan’s. Glug-glug.
Miami Ad School | Miami, FL | 2010 – 2011
Teaching and mentoring are among my favorite things. At the Miami Ad School, I served as portfolio adviser to students in the Planning bootcamp in 2010 and taught strategic thinking to aspiring art directors and copywriters in 2011.
Bromley Communications | Miami, FL | 04/07 – 10/08
Account Planning Supervisor
Bromley was the largest Hispanic agency in the country during my time there. I led the strategy at Bromley’s Miami office and our clients included Burger King and Babies ‘R’ Us, for which I wrote and presented the account-winning strategy. A short but fun stint.
abecé (Hill, Holliday) | Miami Beach, FL | 03/03 – 04/07
Senior Account Planner
I helped establish abecé, the Hispanic market practice for this Boston-based general market agency. Clients included Dunkin’ Donuts, Cleveland Clinic Florida and CVS/pharmacy, for which I wrote and presented the account-winning proposal. I led the CVS strategy for two major acquisitions that brought six major Hispanic markets into their footprint, growing the account from $0 to more than $5 million in the first four years. That’s kind of a big deal.
CreatAbility. | Coral Gables, FL | 02/96 – 01/03
I started my career in advertising, literally on the bottom rung of the company ladder, at this independent creative boutique. Running errands and making copies quickly gave way to filling in whenever there was a vacancy: account service, traffic/production, you name it. Eventually I established account planning at the agency and wrote the account-winning strategy for the Royal Caribbean cruise brand and was fortunate enough to work on Nike.
- Marketing Week | London, England | Mini MBA in Marketing
- Bizhack | Miami, FL | Certificate in Fundamentals of Digital Marketing
- University of Florida | Gainesville, FL | B.S. Business Administration
- Belen Jesuit Preparatory School | Miami, FL | High School Diploma
About The Author
Henry Gomez is the father to twins. When he’s not sailing Biscayne Bay with them and his wife, he enjoys teaching. Currently at the University of Miami, he’s teaching an undergraduate Advertising Strategy Development course to communications students. He’s also Zubi’s representative to the Greater Miami Advertising Federation, for whom he recently led a brief-writing seminar.
You can reach him via email by filling out and submitting the form below.